In late 2022, Andrew Tate became a household name for young men globally. In a matter of months, he gained a substantial online audience amounting to 740,000 followers on Youtube and 4.6 million followers on Instagram before his account was deleted. As his following grew online, his followers and perspectives transferred to the physical world too. In particular, the influence of his views moved into Australian classrooms, leaving educators feeling frustrated, parents confused and young women feeling unsafe.
Our school program facilitators began to notice Tate’s increasing influence in classrooms with boys, while educators told us of their growing concerns. As an organisation that seeks to empower communities to raise generations of healthy young men, we wanted to find out more about his influence and impact, digging beyond the surface level.
In this third edition of our research series, we share the findings from a survey of 1,300+ young men conducted in late 2022. While this research was brief (5 questions), we decided it was important to get an initial understanding of the impact Tate was having on young people and educators. The findings paint a picture of why Andrew Tate is—or is not—resonating with young men, highlight a deeper need in young men that is not currently being met, and outline steps that can be taken to counter his influence. In partnership with Dr Katie Wood (Clinical Psychologist) and Dr Catherine Orr from Swinburne University, we’re excited to share this research with you.